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4. Shaunace’s Story: How cancer changed my life but not how you think

Season #1

Today we talk with Shaunace West from the beautiful skincare brand 11:11 Lab. She tells us all about her high achieving background and how she transitioned out of her former career as a Senior Occupational Therapist and into her beautiful epic business, which is a vegan, all-natural friendly skincare brand.


In this episode we cover:

  • Introduction to Shaunace and how Harmony and Shaunace met.
  • Shaunace tells us about her uni days as she trained to be an Occupational Therapist (OT). How she’s a high achiever and worked her way up to be a Senior OT in just 3 years and, in her mind, had to complete her studies the quickest and have the highest KPIs.
  • Shaunace’s first memories of being a high achiever.
  • How she was a high achiever both inside and outside the workplace.
  • She would fill her day with extracurricular activities. 
  • How being diagnosed with breast cancer at 27 forced her to slow down. But only briefly.
  • Straight after a double mastectomy and reconstructive surgery, Shaunace was back at work.
  • She was unable to do so many physical activities. This is when Shaunace found yoga. But was only interested in the physical aspects of yoga, not the spiritual.
  • Shaunace trained to become a yoga teacher.
  • Covid hit and Shaunace carried on with her busy schedule. She didn’t know how to slow down.
  • Her cancer returned.
  • This forced her to stop work, stop yoga and her extracurricular activities. 
  • Shaunace feared losing her identity.
  • Life finally slowed down for Shaunace. She made time for yoga and walks along the beach.
  • She was sent makeup as a gift from the hospital. When she looked at the ingredients of the expensive makeup, she realised that it was full of cancer causing ingredients.
  • That’s where the basis of her business 11:11 Lab came from.
  • Shaunace now lives a high quality, rewarding and slow life.
  • In time, Shaunace started to enjoy not just the physical but spiritual side of yoga.
  • Shaunace now balances work and life whilst building her business and tells us about her products at 11:11 Lab which are 100% natural, cruelty-free, vegan, ethically sourced, Australian, and sustainable.
  • Shaunace tells us the lessons she’s learnt from her journey.
  • Harmony asks Shaunace five fast questions.
  • How a small mindfulness skincare routine can ground you.
  • Harmony talks about Shaunace’s in-person, shopping experience where you get to test 11:11 Lab products.


Resources and links mentioned in this episode: